SOUNDSCAPE: The Physical Sounds of Manhattan

PERSONAL PROJECT/ SELF SET BRIEF: CONCEPT, RESEARCH & DEV, CREATIVE DIRECTION, BRANDING/ IDENTITY, DESIGN

'SOUNDSCAPE: The Physical Sounds of Manhattan' explores alternate avenues in which to re-engage audiences with the audible World. Soundscape addresses the loss of multi sensory experience in music. 

In the modern world, music has become a background feature of our lives...something we listen to while doing something else - while working, on the train, walking to the shops - we are living in an attention deficit society where we can't focus on one thing at a time. Everything has to be done now and done while doing everything else. Soundscape aims to interact with audiences, and more importantly let them interact back through sight and touch, bringing attention solely to the music.

'The Physical Sounds of Manhattan' recreates the infamous skyline based on soundwaves. Each of Manhattan's neighbourhoods are rebuilt based on a single song, representative of its own musical history, with the height of the soundwave correlating to the strength of its music scene. From Lower East Side punk, to jazz and blues in Harlem, Soundscape visualizes the musical history of Manhattan, taking viewers on a journey through key clubs and bars that helped define the scenes and even create genres, including CBGB, Minton's Playhouse, Paradise Garage, Studio 54, Max's Kansas city and many more. Through mapping the development of New Yorks music scene through the decades, Soundscape also captured, in parts of the city, an evident migration of the creative scene through the early gentrification of Manhattan and with this, development of genres. e.g Folk in the 60's > Psychedellic Rock late 60's/early 70's > Punk in the mid/late 70's/ early 80's. All key emerging genres and all occuring in bordering neighbourhoods of Manhattan, showing movement of young creative talent through the city.

PRESS

As Featured in:

TIME Magazine (Issue 15/12), Creative Review, The Creators ProjectProtein, Mixmag, Animal New York, Hyponik, Sydney Morning Herald and various other printed and online publications.